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Hey Shary,

I feel you! Internet marketing is definitely a confusing field with many different strategies, and as humans, of course we want the best and most effective one. But the truth is, there are pros and cons to every method, whether that be PPC, email marketing, SEO, media buys, and much more. Lately, there's been a lot of buzz about the inevitable transition to mobile (cell phone) marketing too.

I wouldn't be concerned about Google or Yahoo PPC fraud, because those two top dog search engines really crack down. Most would argue the big G (Google) comes down TOO HARD with their hammer of fate. That's why you see so many affiliate Adwords accounts being banned for seemingly no reason by Google. It's all to protect the consumer, or so Google claims.

The thing you'll want to keep in mind is never become dependent on any one traffic source. It's tough because you get really good results at one method, say PPC, and learn how to manage it really well. . . but what if suddenly that traffic source becomes unavailable?

What if your Adwords account is banned. What if Google punishes your SEO site and drops it 5,000 rankings overnight? If your income relied solely on that one traffic source, you're doomed - you're instantly cut off of all income.

That's why you hear all the ranting about Google and their monopoly and iron grip over affiliates. Break free from the Big G! Email marketing, media buys (buying ad space on popular websites), and PPV (pay per view - basically pop-up advertisements) are some domains that Google can't touch.

That's why I'm looking to get into email marketing more and more. . . Aweber and GetResponse are the two most reputable email autoresponder services. All the big names in internet marketing use it. Alternatively, you can try various plugins such as the GWA Autoresponder plugin for Wordpress, but there are issues with these such as being unable to bypass your viewer's spam filters.

The pain is mastering multiple traffic streams, but it's a necessary task (I myself am guilty of not doing this very much lol).

To give you an idea of the different traffic sources, and their pros and cons, check out this blog post:
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